Announcing the Collaborative Social Business Project
On June 9th, I wrote a blog post about social business, at the same time asking volunteers to write a collaborative paper or eBook on the topic. The post got picked up, and I reached out to some...
View ArticleCrowdsourcing for Money – A True Social Business Model
More often than not, brands thinking about Social Business actually fail to go beyond the concept of Social Media. Even then, the more well-known platforms such as Facebook, Twitter, and Pinterest,...
View ArticleThis is Your Brain on Social Business
Social business—defined as the adoption of social networking tools and protocols across the enterprise to connect employees, customers, suppliers, sales prospects and others in order to make better,...
View ArticleSocial Business and Monitoring: Building Meaningful Relationships
Social Business is not just about marketing. It’s also about monitoring. Especially during the last six years, companies moved from a “fatalistic attitude” regarding social media (“my competitor is on...
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